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Email Campaigns & Database Setup

A Database will be setup for the Subscriber lists to be stored, maintained and used. The system will give you the ability to add a single subscriber (email address) or Import a CSV. The list can be found  by clicking on the link below, entering your details and following the Manage Subscribers link. We will also add a Newsletter Subscription Form to your website.

Once we have the Database setup we will start to design & build your email template. You will be able to login to your account, add subscribers and *send email campaigns as and when you wish with our email application. *If applicable. 

Campaign reports

Here are some of the key reports & screen shots in Squashed Pixel’s Campaign software. The software features include Opens Over Time, Recipient Activity, Bounce Summary, Link activity and more.

See how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and more.

Opens Over Time

Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.

Recipient Activity

Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.

Bounce Summary

As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps their mailbox was full - whatever the reason, they didn’t get your email and we’ll tell you why.

 

Link activity

The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not.

Compare campaigns

  

Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time?

Why it works...

It’s cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered 1000’s of recipients at very low cost.

It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It’s completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they  were interested in, who forwarded it on to a friend, how many sales were generated and much more.

To find out how Squashed Pixel could make a difference to your business call us on : 01535 958 083