We all come across technical terms, acronyms and, well gobbledygook for want of a better word. We try to explain everything we do in a way that makes sense to everyone although we’re the first to admit that we sometimes fall in to it. If you catch us doing it please ask us to speak English and if you’ve come across some jargon elsewhere we hope the breakdown below helps shed some light for you.
Search Engine Optimisation (SEO)
Search Engine Optimisation is basically away of making sure that your site contains all the relevant information and is structured in such a way that it makes it easier for Search engines such as Google to find and your site and to make sure that your website is shown as far up the search pages as possible.
Search engines use a variety of methods to assess and understand your sites content. One of these ways is to give your site a page rank. A page rank basically is quality ranking for your site and takes in to account the length of time your site has been online, the amount of content you site contains and the amount of people that link back to your site. Google page ranks work on a scale of 0 to 10, 0 being the lowest and 10 being the highest (There are very few sites with a page rank of 10, bbc.co.uk and Google it’s self being the most popular ones)
Content Management System (CMS)
CMS stands for Content Management System, it’s basically a password protected system that sits behind your website and allows you to update your sites content and add new pages to your site without the need for you to edit the sites code yourself. Squashed Pixel use a variety of Content Management Systems, all of which are completely web based so you can amend and update your site where ever you are.
e-Commerce is the catch all term used to describe a website that has the ability to to sell products and take payments online. Most e-Commerce platforms by their very nature have a built in Content Management System and Shopify, Squashed Pixel’s e-Commerce platform of choice, also allows you to manage you’re customer database, track open and closed orders and market to your customers all using the one platform.
Pay Per Click Advertising (PPC)
PPC or Pay Per Click marketing is the term used to describe advertising campaigns that involve putting banner or text based ads on to other peoples sites and from which you get charged a set cost for every person that clicks on your ad. PPC ads can be graphical banners, text based ads or sponsored links. The cost differs depending on the popularity of key word or information you’re targeting and the site or platform on which you are placing your ads. Squashed Pixel can help you understand the best way to reach your target audience and how to make sure that you are getting the best possible return on investment
Social Networking / Social Campaign
Social Networking is the Buzzword of the moment. It can mean a lot of different things depending on who you talk to but at it’s core, a Social Network is basically a platform through which multiple people can connect and converse with each other. By far the biggest social platforms currently available are Facebook, Twitter, MySpace and LinkedIn. If your new to social networking or want to understand the best way to reach your customers through these platforms please feel free to get in touch, we can help guide you through the up’s, downs and potential pitfalls.