• anastasia 1A new and refined home page layout
  • anastasia 2Easy to use visual galleries
  • anastasia 3A clear, easy to navigate and understand shop
  • anastasia 4Quick and easy to use admin area taking in products, customers and orders at a glance
  • anastasia 5Flexible product editing makes adding new products with multiple variations as easy as possible

Anastasia Flowers

Anastasia Flowers are the leading designer florists in Leeds, bringing a unique flower style to homes, offices, restaurants and hotels. Their award winning designers - Lana Bates and Sophie Dembinska have created a unique collection of flowers and gifts in the modern and welcoming shop in Chapel Allerton.  Anastasia Flowers are recognised internationally having gained a vast array of experiences working in Russia, Holland and the UK.

What we did...

Anastasia flowers approached Squashed Pixel to help solve a variety of problems they were having with their existing site. Although nicely designed visitors to the site weren't being converted in to paying customers. After careful analysis of the site we had a number of recommendations. Firstly, although the content on the site was all relevant, a confusing navigation and site structure was distracting users. Secondly, the e-commerce section of the site was proving to be inconsistently problematic, sometimes a user would be half way through the check out process only to have the site 'freeze'  resulting in the user being forced to start the checkout process again. 

Taking in to account the analytical evidence we re-structured and tweaked the site to be both easier to use and more engaging to their customers. Rather than working on the existing e-commerce platform we decided to answer a lot of usability issues from both the front end user and administrators point of view by integrating the shop in to the Shopify e-commerce platform. This has resulted in not only a dramatic increasing in online sales but also an increased online engagement from the team at Anastasia Flowers. The new, intuitive Shopify back end has made updating the site quicker and easier and as such they are adding and updating the site more often then ever before. 

Launch Website

Services Delivered

  • Hosting
  • Website analysis
  • e-Commerce Design
  • Shopify integration
  • Website restructure
  • On-going analysis
  • Marketing Support

To find out how Squashed Pixel could make a difference to your business call us on : 01535 958 083