Who Are Ridge?
Ridge Skateboards was born during a chance debate in 2011 about mini cruisers, and the sky high price of them. People they knew wanted a good quality but reasonably priced alternative to get around on.
Their boards are made in the UK, and hand-built on site. They have moved to large-scale premises, and they have delivery trucks leaving daily, taking their cruisers to shops across Europe.
What We Did
We based the new ridge site on a pre-existing Shopify theme and performed in depth customisations to take it from an off the Shelf product to something that felt truly belonged to Ridge.
As well as the Shopify set up, site design and build we also created a bespoke Shopify app that allowed people to design and build their own custom Ridge Skateboards, massively improving their online sales of bespoke boards and repeat customers.