Email marketing is a great way to stay in touch with your customers. Whilst the traditional monthly newsletters and special offers are great, the vast majority of email systems available offer a variety of ways to stay in touch and keep customers engaged with your business.
A transactional email is an email that's 'triggered' by your users actions. These actions could be anything from a form submission to a purchase.
Transactional emails are a great way to keep your customers up to date with their orders, shipping status as well as providing a valuable method for up-selling other products/services or for keeping your customers engaged.
Depending on the system being used, transactional email can also be integrated with a transactional SMS campaign too - great for services / products with specific delivery needs.
A drip fed email campaign is a series of emails that are sent to your subscribers at prescribed times. They can be used to help customers get more involved with your brand or as a really informative part of the on boarding process.
Drip fed campaigns work incredibly well for e-commerce, with purchases or account sign-ups triggering a drip fed campaign that keeps customers coming back for more.
Email automation is a valuable tool for e-commerce owners. Many of the email systems available offer a smart recommendations option built into their system by which regular emails can be automatically sent to your subscribers featuring products and services that they could be interested in.
Depending on the platform these recommendations are usually based on the actual purchase history of your customer and customers who have made similar purchases.
Reports That Make Sense
Whatever email system you're using you need to make sure you're tracking how effective your emails are. All emails systems have some sort of reporting built in, we can help you understand how to analyse your reports and work out ways on which you can improve them.
Don't know your hard bounce from a soft bounce? No problem at all, we start with the basics and explain how it all works from the ground up for you.