New Rule Changes to Email Authentication
Following the email you have likely received from Shopify, our team have been researching the authentication changes that Gmail and Yahoo are making to help give you some guidance to be able to action the changes required yourself.
We have included the following steps that will need to be taken, this will ensure there is no issues with your branded email address.
To make it easier for you, we have divided the necessary actions into four areas for you.
Note - If you don't use Klayvio you only need to carry out step 4.
Take action before February 1, 2024 if you’d like to continue to send emails from a branded email address!
1. Domain Settings
You will need to add a DMARC policy to the domain to comply with the latest sender requirements. Once this is done you just need to verify the compliance through Klayvio (if you are using Klayvio). The way to do this is to send out a test email to ensure that it passes all three compliance stages.
2. Klayvio Brand Sender Email (If you use Klayvio)
In order to pass DKIM and SPF, you need to have a branded sending domain (also known as a dedicated sending domain). You can configure this in your Klaviyo account settings.
This process will prompt you to update your DNS records with additional rows. These new records will enable you to pass DKIM and SPF.
3. Ensure Compliance with all Email Marketing
It is essential that you have no pre-ticked marketing boxes on your site. The unsubscribe button must be clear and easy to see on each email, it also must be completely obvious that the client has unsubscribed on the Klayvio unsubscribe page (if you're a Klayvio user).
4. Shopify Emails
Ensure the same DMARC policy and authenticated email address and unsubscribe are all clear (Usually Shopify emails aren’t entirely customisable when it comes to the unsubscribe part so this will most likely not need handling but it is worth checking).
This ensures your Shopify’s default emails do this to avoid your sender account being changed to the default Shopify mailing account.
Word of Warning... if none of the above changes are made then your default Shopify email address will be changed by Shopify to their default mailing account eg. store@shopifyemail.com.
Take action before February 1, 2024 if you’d like to continue to send emails from a branded email address!
We hope this information helps you with these changes required. If this is all a bit overwhelming or you'd just prefer we take care of this for you, we charge a flat fee of just £300 + VAT.
Just let us know if you'd like our help and we can get you booked in.
