Conka
Services: Shopify Theme Customisation, Consultancy, Shopify Development, App Integration, Conversion Optimisation
Website: www.conkauk.co.uk
Conka (formerly P Dot Wolf) champions eco-conscious living, providing consumers with a carefully curated selection of sustainable products for pets, cleaning, and gardening. They aim to make greener choices accessible to a wider market, offering an ethical alternative to conventional brands.
The Challenge
Conka's original website, while functional, lacked a clear and compelling visual representation of their dedication to sustainability. Navigational challenges and limited search functionality hindered the customer journey, making it difficult for shoppers to discover the best products aligned with their values.
We were tasked with transforming Conka's online presence. The goal was to not only better serve their target audience of eco-minded shoppers but also to strategically drive business growth and customer engagement.
The Solution
By conducting a thorough evaluation of Shopify themes, a foundation that prioritised mobile responsiveness, flexibility for customisation, and a robust feature set. Conka's diverse product range and focus on content discoverability led us to select the Minion theme. Additionally, we drew inspiration from the "tiled" version, using it to inform the creation of an intuitive navigation system aligned with their key areas: Pets, Cleaning, and Garden.
Understanding the importance of visual storytelling, we overhauled Conka's website design, opting for earth tones, integrated lifestyle imagery, and creative typography. This ensured an impactful presentation of their sustainability focus without excessive reliance on large-scale, resource-heavy image production. This approach ensures Conka's site can remain visually compelling while maintaining ease of content updates.
We designed a traditional homepage as a central launchpad featuring the latest additions and offers. Crucially, this hub also guides users towards dedicated landing pages for Pets, Cleaning, and Garden. These tailored pages boast curated content, collections, and product recommendations, promoting focused discovery and streamlining the shopping experience.
Customising For the Perfect Fit
Seamless upsell and cross-sell features were strategically integrated, showcasing both complementary products and "You May Also Like" suggestions driven by customer behavior algorithms. To further assist customers with product selections, we developed custom calculators for pet product pages.
By linking breed and dimension data to product metadata, these calculators provide users with easy-to-use tools for ideal size selection, reducing friction within the purchase process.
To further extend the site's functionality while preserving optimal site speed and user experience, we carefully selected and integrated essential Shopify apps:
Shopify Search & Discovery (Enhanced search refinement & collection filtering)
Shopify Inbox (Customer service live chat for those quick queries)
Shopify Bundles (Incentivising multi-product purchases)
Shopify Privacy & Compliance (Simplifying GDPR compliance)
The Results
Our strategic approach yielded impressive outcomes for Conka. Within one month, key metrics showcased clear evidence of success: a 0.7% increase in their conversion rate demonstrated the power of a streamlined user experience.
Most impressively, total sales rose by 43%, highlighting the positive impact of well-implemented upsells, improved navigation, and better overall product discovery.
In addition to this, Conka have also observed a 19% increase in new customers, powerfully indicating our redesign's resonance with their ideal eco-conscious shopper and its success in expanding its reach within this market.
