Julienne Bruno
Services: Ecommerce Optimisation, Development, Theme Update, Staff Training
Website: www.juliennebruno.com
Meet Julienne Bruno, a London-based company that creates original food made entirely from plants. Products made with naturally plant-based ingredients and by a team who care deeply about the quality and provenance of their food.
Julienne Bruno strives to create delicious food that customers will love and make a part of their weekly food rituals.
The Challenge
Working with the well-established and award-winning team at Julienne Bruno, our task was to update their current Shopify Dawn theme to Shopify OS2 functionality. Squashed Pixel was trusted with making sure Julienne Bruno was providing an exceptional customer experience for site visitors, along with the aim of increasing conversion rates and optimising the site for mobile browsers.
Our main goal was to improve the flexibility of building custom pages using the theme customiser on every page, reduce the site's dependency on apps, and eliminate the usage of leaflet JavaScript on the community pages, which was used to display their locations on the on-screen map.
All of this while ensuring that the site's core web vitals are maintained. We were confident that the advanced features of Shopify 2.0 would help Julienne Bruno’s team gain more control over their website store and its operations.
The Solution
By evaluating Julienne Bruno’s designs, we opted to utilise the new OS2 Store Editor to create content sections that could be repurposed and used over multiple pages in various ways
The team identified sections to upgrade, converted existing sections to Shopify OS2 and created new sections as needed. By doing this, the team at Julienne Bruno has flexibility so limitless custom pages can be designed and built using the theme customiser.
The site was designed with a mobile-first approach and with the latest web standards in mind to fully optimise the site for higher conversion on mobile. The content was migrated, and we conducted a site review focusing on UX, SEO, Core Web Vitals, and page load speed for both desktop and mobile users.
Finally, the new theme was released with training for Julienne Bruno's team.
What We Did
The team undertook a comprehensive process to enhance and update the website theme. They began by identifying the sections that required upgrading and restyling, as well as those that needed to be newly incorporated into the theme. Following this, existing sections were converted to Shopify OS2, and the development versions were applied across relevant pages and areas.
New sections were created as needed, including standalone templates for community pages. The migration of all theme-based content was then carried out. Subsequently, a thorough site review was conducted, focusing on user experience (UX), search engine optimisation (SEO), Core Web Vitals, and page load speed. Finally, the new theme was released and monitored, accompanied by training for Julienne Bruno's team on the use of Shopify OS2.
We continue working closely with Julienne Bruno to tailor the website to suit their current and future needs as when required.
The Result
Julienne Bruno’s new Shopify theme update was deployed with great success.
In addition to this, the mobile site which is a major business avenue for Julienne Bruno, saw an uplift in performance.
A combination of the new theme 2.0 structure with an optimisation of the store’s codebase, load order and dependencies has created a real success story.
“Fantastic service, fantastic team. Very happy with the new website!”