Little Women
Services:
Data Migration, Design, Development, Ecommerce, Email Marketing, Shopify
Little Women Lingerie are a family owned business delivering a wide range of beautiful lingerie designed for the petite bust and figure with small cup sized bras and matching briefs. With a loyal customer base spanning the world they have a well earned reputation for exquisite taste, quality products and a service level second to none.
As well as stocking a variety of well-known brands including Maison Lejaby, Triumph and Sportjock they have also designed their own Little Women range of bras which have been 100% designed for smaller busts ensuring a perfect fit.
The problem
When first approaching Squashed Pixel the LIttle Women site at the time was built on the magento platform. Whilst the site was working well, the maintenance and hosting costs were steadily increasing with no additional benefits to the business.
The team had ambitious plans for the business but a combination of prohibitive development costs and lengthy turnaround times for new work were making realising these goals difficult. In order to take back control of the business and start striving forwards they needed to move to a robust platform that gave them back control over their site and gave them the ability to adapt and grow as they needed.
What we did
As a business with such a large customer base around the world, the amount of data we had to base the new site on was fantastic. We worked closely with the Little Women team to fully map and break down exactly how the magento site was being used as well as identifying key pain points customers were coming up against.
This discovery process then lead to the design of a new site that not only helped modernize their brand but also introduced a new, minimal look and feel that was 100% focussed on creating an engaging user journey that helped customers find the right size and style for them with minimal effort.
Behind the scene we also facilitated the transfer of all their product, customer and order data from the magento site into Shopify and helped create the marketing emails and customer comms to help seamlessly onboard customers to the new site. We also helped set up the drip email marketing platform with a series of triggered workflow and drip fed email campaigns.
The outcome
The migration from Magento to Shopify was, with a lot of careful planning, a seamless experience for Little Womens customers. The onboarding process not only kept current customers engaged with the business but also helped re-engage inactive customers.
The Little Women team are taking full advantage of the Shopify ecosystem and it's great to see the range consistently growing, the marketing growing and the reaction from customers being nothing but positive
“Squashed Pixel migrated my store from Magento as well as fulfilling the complete setup of and build in Shopify. They turned the job round in only a week and have done a fantastic job at a very competitive price. This included some fairly complex functionality. Tom and Claire were great to deal with too - answering all questions in detail and the transition has been faultless. Highly recommende”
— Sarah Lyles - Owner